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Twitter Experiments With Text Ads

The question of how Twitter can make money has been bouncing around tech blogs and industry analysts since it’s $8-$10 billion dollar valuation. Well, it looks like Twitter is moving forward with its revenue-generating ideas and experimenting with third-party text ads which will be placed on the right-hand navigation bar under the “Trends” list. But how useful will this be for your business in the future?

The screen caps on Mashable show a small text ad that says simply:

nfl.com/verizon
Follow the #NFLDraft conversation

That’s it. Very simple. There’s no “Sponsored” as one sees on Facebook, nor Twitter’s own “Promoted Tweets.” It seems to me that these non-intrusive ads might simply be too subtle and easily ignored to make much of a marketing impact. I think in-line advertisements between tweets would have been a better way to ensure that ads are never ignored. For businesses looking expand their reach, it looks like sticking with Major Search Engine PPC like Google AdWords or even Facebook Ads will continue to be the best strategy for the time being.

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Janelle M. Jimenez : Social Media Strategist at Iuvo Online Media Consultants