Posts Tagged ‘sem’
New Backlink Analysis Tool from Searchmetrics
Monday, February 20th, 2012 Search analytics software provider Searchmetrics has made an addition to its successful SEO + SEM and Social modules with the launch of a new backlinks analysis tool in open beta. The new Links module gives global marketers instant access to the number and quality of a site’s backlinks, an important key to a site’s previous SEO... [[ This is...Why Search Marketers Must Use AdWords Ad Extensions
Thursday, January 19th, 2012 In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. When all else is equal structurally, ...Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012
Friday, January 6th, 2012 Brands recognize that search marketing has a strong ROI, with 72 percent of recently surveyed search marketers indicating they plan to increase their SEM technology spend this year over 2011. 26 percent foresee spending at the same level, while ju...How to Build a Great SEM Team
Friday, October 21st, 2011 For years, managing search engine marketing (SEM) was the domain of the sole proprietor, the in-house expert, the one guy or gal who knew what they were doing. As those pioneers succeeded, visibility of their efforts was raised, a larger industry ...Kenshoo & Covario Team Up on SEO, PPC, Social & Local
Friday, September 16th, 2011 Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In addition, the two have agreed to partner in the development of a paid and organic ...Searchmetrics Essentials Introduces Social Visibility
Tuesday, September 13th, 2011 It's no surprise to anyone that social media is growing rapidly, and with that, it becomes increasingly intertwined with search. Meanwhile, online marketing has been continually evolving to keep up with these trends, and today Searchmetrics, one of the world's leaders in search analytics software, is launching its new Searchmetrics... [[ This is a content summary only. Visit my...The 5 Keys to Conversion Rate Optimization
Wednesday, September 7th, 2011 While search engine marketers are frequently vulnerable to obsession with data points, such as unique visits and rankings, the success of any SEM program will ultimately be judged by bottom-line revenue. One of the quickest ways to improve ROI f...How to Strategically Analyze Your Competition’s PPC Campaigns
Friday, August 26th, 2011 Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way to analyze your own ads to see what's missing. Matt Van Wagner from Find Me Faster and SEM Strategy...New Benchmarks Study Shows 5 Key SEO Findings
Thursday, August 11th, 2011 MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 Search Marketing Benchmark Report – SEO Edition. The new benchmark study covers five key SEO and SEM findings in depth: Developing a s...What’s In a Good PPC Report?
Tuesday, August 9th, 2011 Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular reports on campaign performance. There is usually a lot of talk on SEM news sites and forums about the type of data available from the ...
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