Posts Tagged ‘paid-search’
Why and How to Outsource Paid Search Webinar
Wednesday, February 22nd, 2012 For our in-house-ers and do-it-yourself-ers out there… have you ever considered how much of your time could be freed up if you took paid search activities off of your plate? Well, if you haven’t, you should at least consider your options. In this free webinar, Hanapin Marketing’s Director of Sales will walk you through five reasons why you...How Targeting People Will Change Paid Search
Wednesday, February 1st, 2012 Google’s privacy policy revisions and the continued expansion of Google + are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads.Hero Conf Early Bird Deadline Ends Friday!
Monday, January 30th, 2012 Life is like a box of chocolates… …but this time you know exactly what you’re gonna get! And that’s SUPER EARLY BIRD pricing for Hero Conf! Register for Hero Conf by Friday, February 3, and save $300 on a general pass. Save $800 on a general pass+workshop combo! Seats will sell out, and you do not want to...7 Steps to Prepare For the Search Alliance in the UK
Friday, January 27th, 2012 After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.Paid Search Ads Bring Big In-Store Results [Study]
Monday, January 23rd, 2012 A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies.Mobile Clicks and Mobile Ad Spend in the UK
Thursday, January 19th, 2012 Ad management platform Marin Software released findings from its Quarterly UK Online Advertising Report. If you’re looking to get the most value out of your ad spend, it is towards mobile and tablet devices you should look. Mobile and tablet users accounted for 12 percent of all UK paid search clicks in December 2011 according to Marin,... [[ This...How to Grow Your Business With Mobile Paid Search
Wednesday, January 18th, 2012 Jamie Turner’s most recent book is Go Mobile , co-authored with Jeanne Hopkins, VP of marketing at HubSpot. He is also the founder of the 60 Second Marketer and a popular mobile marketing speaker at events and corporations around the globe. Many business owners are trying to figure out how to use mobile marketing to grow sales and...Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
Tuesday, January 17th, 2012 comScore reports significant YoY increases in online holiday shopping revenue, with a new record of $37.2 billion in retail e-commerce spend over November and December. In addition, paid search budgets increased 31 percent over 2010, while click c...Top 5 Trends for Search & Social Media Marketing in 2012
Monday, January 2nd, 2012 The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media and search marketing, growth of mobile and local searches and a rapid rise in spending on social media ...Cyber Monday Search Ad Spend Up 23 Percent
Thursday, December 1st, 2011 Digital marketing software provider Kenshoo has released its findings focusing on paid search advertising activity on Cyber Monday and the week leading up to 2011’s busiest day of online shopping. Kenshoo examined more than 12 billion total search advertising impressions, 160 million clicks and 3 million online sales transactions across... [[ This is a content summary only.
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