Posts Tagged ‘adwords’
Path Analysis: Google Refreshes Search Funnel Reports
Friday, February 10th, 2012 Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion. Google today provided a sampling of the improved features which include the ability to compare data ranges - giving... [[ This is a content summary...Let’s Stay Together: Merging AdWords & Analytics Reporting
Wednesday, February 8th, 2012 "Let stay together, baby." In today’s post, which is our third installment of this week’s PPC Love Series , I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In...How to Avoid 7 PPC Analysis Pitfalls
Tuesday, February 7th, 2012 Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further.AdWords Performance Grader Tool Touts More Accurate PPC Data Reports
Monday, January 30th, 2012 WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue.AdWords Keyword Statuses & Diagnostics
Tuesday, January 24th, 2012 As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can easily make informed decisions. What’s working? Why? What’s not working? WhyExpert Advice and Best Practices for AdWords Dummies
Friday, December 16th, 2011 Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to them while refining my failed digital marketing tests, so a word of advice from experts to beginners. Search...Ad Extensions in 5 Days Series: Social Extensions
Friday, December 9th, 2011Ad Extensions in 5 Days Series: Location Extensions
Thursday, December 8th, 2011 So far in this series , you’ve learned how to take advantage of sitelinks , call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further because let’s face it, you want your customers to be able to find you…especially...BREAKING: WordAds from WordPress Launched
Tuesday, November 29th, 2011 It's been a long time coming. But through its partnership with Federated Media, popular blogging platform Wordpress has launched an AdSense alternative dubbed WordAds. While the name is confusingly similar (at least to me) to Google's search-based advertising product Adwords, expect the millions of Wordpress users to sign up in droves.... [[ This is a content summary only. Visit...Infographic: How the AdWords Auction Works
Thursday, November 17th, 2011 Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it out! © 2011 WordStream – a certified AdWords partner. Check out The Adventures of PPC Hero: Heroic Feats...
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